What Builders Know That Most Agents Don’t

Builders are sending a message about the real estate market, and smart agents should be paying attention. In this episode of the Real Estate Growth Network podcast, Brent Hanson and Chase Craig break down builder incentives, price reductions, mortgage rate buydowns, and what those strategies reveal about buyer demand and the current housing market. They explain how real estate agents can use builder activity to create stronger buyer conversations, better position sellers against new construction, and identify creative financing opportunities that may help clients move forward. You’ll also hear how interest rates impact pricing across the market, why builders often make faster market-driven decisions than traditional sellers, and how agents can use these insights to become better advisors. The takeaway? Builder incentives are not just discounts. They are market signals. Learn how to read those signals, use them in your real estate sales conversations, and turn market knowledge into more opportunities.