Most agents send postcards. Sandra Rathe sends a newsletter—and built a billion-dollar business doing it. In a world of flashy social media strategies, Sandra’s old-school approach has become her superpower.

A Humble Start
In 2010, she printed her first black-and-white newsletter at her office—after hours so she didn’t hog the printer. She folded each one by hand, rollerbladed through her neighborhood with her kids, and hand-delivered them to 1,800 homes.

The Results? Instant.
Her very first newsletter landed her a listing. That instant validation confirmed her theory: if you show up consistently with value, people will respond.

What’s Inside the Newsletter?

• Personal “Dear Neighbor” intro
  
  
• Active and sold listings in that exact neighborhood
  
  
• Real estate education, humor, and homeowner advice
  
  
• Hyperlocal stories and neighborhood developments
  
  
• Personal anecdotes that connect her with the community
  
  

Scaling With Purpose
Sandra now mails 30,000 newsletters monthly across six areas. Each one is neighborhood-specific, with custom content, photos, and calls to action tailored to that micro-market.

Bottom Line:
Farming isn’t dead. Sandra proved it’s alive, thriving, and scalable—if you do it consistently, personalize your message, and back it with systems.