In a world obsessed with tech, shortcuts, and hacks, Tara Heinz is keeping it real. I’ve had the privilege of knowing Tara since she was 17, and watching her rise from loan processing to launching Lion’s Den Real Estate has been nothing short of phenomenal.

Tara’s path didn’t come from privilege—it came from clarity. As a teenager, she bypassed the college route, driven by a desire for income, flexibility, and fulfillment. Her early years in lending gave her a strategic edge, but her superpower was always emotional intelligence. She's the kind of agent who doesn't just sell homes—she anchors people in transformation.

Her new venture, Mindset Mastery, is designed to help agents and everyday humans stop living from past programming. Rooted in neuroscience and practical tools like the “Stick to It” method (yes, she literally uses labeled popsicle sticks), Tara gives people a new way to win their day.

Through it all, her mission stays the same: abolish the victim mindset. Whether she's mentoring agents, launching brand campaigns, or running workshops, Tara reminds us to take pride in the moves we make. And when she says that, it’s not fluff—it’s a new standard for how we live and work.