If you’ve been in real estate (or even just paid attention to how top producers work), you’ve probably noticed something: it’s not always the “hardest worker” who rises to the top. Around Boise and across the Treasure Valley, there are countless agents grinding out 12-hour days, chasing leads, and juggling endless to-do lists. But the ones who consistently stay ahead? They don’t just work harder, they work with a system.

One of the most popular systems out there and one that’s gained traction among high-performing agents nationwide is the 1-3-5 Framework.

On paper, it looks simple. In practice, it’s one of the most powerful execution tools you’ll ever use. And if you’re an agent here in the Treasure Valley (or even just someone trying to build more clarity into your work and life), it could change everything about how you plan your year.

What Is the 1-3-5 Framework?

At its core, the 1-3-5 framework is about cutting through the noise. Here’s how it works:

• 1 Big Goal → Your single most important outcome for the year.

• 3 Key Priorities → The core focus areas that will get you to that goal.

• 5 Strategies per Priority → Concrete, actionable steps you can take each week to build momentum.

So instead of starting the year with a messy list of 20+ resolutions, random projects, or “someday” ideas, you’re forcing yourself to zoom in:

• What is the one thing that truly matters this year?

• What three levers will make or break that success?

• What fifteen strategies (spread across your priorities) will you actually execute every week?

It’s a blueprint not just for dreaming, but for doing.

Why Treasure Valley Agents Are Using It

Let’s bring this closer to home.

The Treasure Valley is one of the fastest-growing regions in the country. Boise, Meridian, Nampa everywhere you look, there are new neighborhoods, new developments, and new people arriving. That growth creates massive opportunity, but it also creates massive competition.

For local agents, the 1-3-5 framework matters because it helps you:

• Cut through distractions. Instead of trying to chase every lead source or marketing trend, you know exactly what actions move the needle.
  
  

• Stay consistent. When the market shifts (and it always does), your blueprint doesn’t disappear. You’ve got a daily and weekly plan that keeps you grounded.
  
  

• Build confidence. Big goals like doubling transactions, breaking into luxury, or expanding your team don’t feel overwhelming when they’re broken down into priorities and strategies.
  
  

• Prevent burnout. Let’s be real: this business can eat you alive if you let it. Having a clear, structured plan keeps you from spinning your wheels and gives you permission to say “no” to the noise.

How to Build Your Own 1-3-5

Let’s walk through what it might look like for an agent in Boise or Meridian.

Step 1: Define Your 1 Big Goal

This isn’t just about numbers. Sure, your big goal might be “sell 50 homes this year,” but it could also be:

• Launch a team and step back from daily showings.

• Break into the Eagle luxury market.

• Build a sustainable work/life balance while keeping production steady.

Your Big Goal should be the north star the thing that, if you accomplished nothing else this year, you’d still call it a win.

Step 2: Identify Your 3 Key Priorities

These are the buckets of focus. Think:

1. Lead Generation & Pipeline Growth

2. Client Experience & Referrals

3. Personal Development & Systems

Each one is a lever. If you consistently pull on these, your Big Goal becomes inevitable.

Step 3: Break Down 5 Strategies per Priority

This is where the magic happens. Instead of vague “work harder” resolutions, you’re spelling out exactly what you’ll do.

For example:

Priority 1: Lead Generation & Pipeline Growth

• Block 2 hours daily for prospecting calls.

• Launch a quarterly market update for Treasure Valley homeowners.

• Partner with 2 local businesses for referral swaps.

• Run targeted Facebook ads highlighting Boise neighborhood guides.

• Follow up with 100% of open house visitors within 24 hours.

Priority 2: Client Experience & Referrals

• Create a closing gift program with local Idaho products

• Host 2 client appreciation events (think Boise River float or Meridian fall festival).

• Build a post-closing “check-in” system at 30, 90, and 180 days.

• Automate a monthly home value report for past clients.

• Collect and share video testimonials on social media.

Priority 3: Personal Development & Systems

• Hire a virtual assistant to manage transaction paperwork.

• Implement a CRM follow-up workflow.

• Read 12 books on leadership and negotiation this year.

• Attend 1 national real estate conference.

• Build a morning routine that prioritizes health and mindset.

See how this works? Suddenly, your massive year-long goal feels doable because it’s broken into daily, weekly, and quarterly actions.

The Science Behind Why It Works

The beauty of the 1-3-5 framework isn’t just in its simplicity it’s backed by how our brains actually work.

Most people fail at goal setting because:

• They set too many goals.

• They don’t connect actions to outcomes.

• They lack accountability.

1-3-5 fixes all three:

• You only focus on what really matters.

• You map specific strategies to each priority.

• You can measure success weekly instead of waiting until December.

For busy agents (and especially those juggling family life here in the Treasure Valley), this is huge. It keeps you from drowning in the details and gives you a straight line from action → outcome.

Common Mistakes to Avoid

Like any tool, the 1-3-5 framework only works if you use it right. Here are a few pitfalls to watch out for:

• Setting vague goals. “Sell more homes” won’t cut it. Be specific.
  
  

• Making priorities too broad. Each one should be clear and measurable, not just “do better marketing.”
  
  

• Overloading strategies. The magic number is 5 per priority. Not 10. Not 12. Just 5.
  
  

• Forgetting to review. Your 1-3-5 is a living document. Revisit it monthly to stay aligned.
  
  

Local Flavor: What This Means in Idaho

Here’s where this hits close to home.

In a market like the Treasure Valley, you can’t afford to scatter your attention. Boise buyers are competing with out-of-state relocations. Nampa sellers are weighing whether to cash out or hold. New builds are popping up in Meridian, Kuna, and Star but demand isn’t evenly spread.

That means clarity isn’t optional, it's your edge.

Agents who use the 1-3-5 framework aren’t just more productive, they're better positioned to serve their clients. They’re not chasing every shiny object; they’re executing on what matters most. And when clients see that clarity and confidence? They trust you more, refer you more, and stick with you for the long haul.

Tools to Make It Easier

At REGN, we’ve taken the guesswork out of building your 1-3-5. Our Sales Assistant GPT (inside the Agent Power Pack) actually walks you step-by-step through creating your own customized blueprint.

Instead of staring at a blank page or trying to reinvent the wheel, you’ll have an AI-powered assistant helping you:

• Define your Big Goal.

• Choose the right priorities.

• Generate actionable weekly strategies.

It’s like having a productivity coach in your back pocket built specifically for real estate.

Ready to Build Your 1-3-5?

Most agents don’t have a clarity problem, they have an execution problem. The 1-3-5 framework solves that by turning big dreams into practical, step-by-step actions.

Here in the Treasure Valley, where opportunities are endless but distractions are everywhere, it’s your best bet for staying focused, consistent, and on track.

So the question is: what’s your Big Goal this year?

If you’re ready to stop winging it and start executing with confidence, it’s time to build your own 1-3-5.

Follow @reg.network for more local updates, tools, and strategies and DM us “135” when you’re ready to get started.