THE BLOG

The 3 Circles That Are Wrecking Most Agents’ Mindsets (And How to Escape)

Jul 16, 2025

Feeling stuck in a tough market? It’s probably not the rates—it’s where your mindset lives.

Brent and Chase dropped one of the most transformational frameworks agents can use right now: The Three Circles of Focus.

The Model:

  1. Circle of Concern:
    Rates, politics, Zillow lawsuits, market inventory, buyer fear.
    → You can’t control any of this.

  2. Circle of Influence:
    Client education, market insights, how you show up to listing appointments.
    → You can sway outcomes here.

  3. Circle of Control:
    Your mindset, skills, prospecting hours, and follow-up systems.
    → This is where the winners live.

Most Agents Live in Concern
They talk about what’s wrong, not what’s possible. They focus on the NAR settlement, rising interest rates, or unrealistic sellers—none of which they can fix.

Top Producers Live in Control
They double down on scripting, data analysis, follow-up, and skill work. They don’t ignore the market—they just don’t surrender to it.

Ask Yourself:

  • Am I spending my time in Control, Influence, or Concern?
  • If I’m stuck in Concern, what am I avoiding?

Apply This Daily:
→ Journal what’s frustrating you. Label it: Control, Influence, or Concern.
→ Take action only in the first two categories.

This is how agents go from reactive to unstoppable.