If you ask top-producing agents how they consistently grow their business, most won’t tell you it’s because of fancy tech, the latest marketing hack, or secret scripts.

It comes down to this simple truth:
Your only job is to find people who want to buy or sell a home.

Josh Roy, a top team leader and CEO of The Roy Group, shared this on the podcast—and it couldn’t be more real. Success in real estate isn’t about chasing trends or hiding behind busywork. It’s about showing up every day, doing the work, and staying committed when others quit.

Why Some Agents Struggle

Too many agents spend their time chasing social media likes or avoiding the uncomfortable parts of the business—like making calls, prospecting, and building relationships. They look for shortcuts and wonder why they’re not seeing results.

The reality? Real estate is simple… but not easy.
Consistency, accountability, and relentless focus on client relationships are what separate top agents from everyone else.

The Open House Strategy That Still Works

Josh shared how, early in his career, he did open houses every weekend—often booking follow-up showings right after. It wasn’t flashy, but it worked. The lesson?
Show up. Engage. Follow up.

You don’t need a magic formula—you need a real strategy you’re willing to work consistently.

Final Takeaway

Stop looking for shortcuts. If you’re not working with a buyer or seller today, your job is to find one. Period.
Because in real estate, action beats intention—every time.