Many agents feel stuck when it comes to growing their database.

They sit down to think of people to call and draw a blank.

But the truth is, your network is much bigger than you think.
You just need a system to jog your memory and start conversations.

Step 1: Use a Memory Jogger to Expand Your Network

A memory jogger helps you think through different categories of people you know.

Instead of asking yourself, “Who do I know?” try prompts like:

• Who do I know who is an accountant?

• Who do I know that’s an attorney?

• Who do I know who is a dentist?

• Who do I know who lives in Texas?

• Who do I know who lives in Arizona?

When you start thinking in categories, names come up quickly.

Before long, you’ll realize you know far more people than you originally thought.

And every one of those connections is a potential referral source.

Step 2: Use the Simplest Referral Script Ever

Once you identify someone, the next step is starting the conversation.

Here’s an incredibly simple script you can use, especially when calling local businesses.

“Hey Brent, this is Chase with XYZ Real Estate.
I was just curious, are you still taking on new business?”

They’ll almost always say yes.

Then follow up with:

“Great. I’m looking for professionals I can confidently refer my real estate clients to. Do you think we could grab 15 minutes sometime in the next month so I can learn more about what you do and see if we’re a good fit?”

That’s it.

Most professionals rarely get calls from someone genuinely trying to send them business, so the response is usually very positive.

Step 3: Reconnect With the Apology Call

Sometimes you’ll find someone in your database that you haven’t talked to in years.

Instead of feeling awkward about it, use the apology conversation.

It’s simple and incredibly effective.

“Hey Brent, I’m actually calling to apologize.”

“For what?”

“I make it a point to stay in touch with people who are important to me, and I realized I haven’t done a great job of that with you. I just wanted to call and say sorry.”

The response is almost always the same:

“No worries, I haven’t reached out either!”

And just like that, the conversation becomes natural again.

Now you’re catching up, talking about life, and eventually the question will come:

“How’s the market?”

That’s your moment to share what you do and re-establish the relationship.

The Big Lesson for Agents

Agents often overcomplicate lead generation.

But the truth is, simple conversations drive business.

If you:

• Use a memory jogger to expand your contacts
• Call potential referral partners
• Reconnect with old relationships

You’ll quickly rebuild momentum in your database.

Sometimes the biggest opportunities are already in your phone; you just need to start the conversation.

👉 Watch the video: https://youtu.be/bSs0iCMd3j4