The “Nepo homebuyer” is officially on the decline.

In 2010, 36% of first-time homebuyers got financial help from family. In 2024? Just 25%. That’s a massive shift, and it’s reshaping how agents need to think about today’s market.

The average first-time buyer is now 38 years old, with a median income near $97,000. They’re more educated, more financially stable, and far more assertive. These clients have lived life, done their research, and aren’t impressed by surface-level sales talk.

💡 What This Means for Agents

To win with this buyer, agents need to:

1. Lead with knowledge. Buyers at 38+ know what they want; your expertise must match their expectations.
2. Build emotional trust quickly. Confidence, not flash, wins with experienced clients.
3. Educate younger buyers. Host first-time buyer workshops and promote creative financing, house hacking, or rent-to-own options.
   
   

🧭 Why It Matters

The disappearance of family-backed buyers shows how affordability and independence are reshaping the market. Younger buyers still want to own. They just need better education, strategy, and belief that ownership creates future freedom, not limitation.

Agents who master both markets, the experienced buyer and the aspiring buyer, will dominate the next decade.

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