If you’ve ever felt like your days are slipping away faster than you can catch them, you’re not alone. Time is the one resource every single one of us has in common and yet, how we use it determines everything from our business results to the way we experience life.

That’s why we’re so excited about the latest episode of the REGN Podcast, featuring none other than Brian Gubernick. If you’ve spent time in the real estate industry, you’ve probably already heard his name. Brian is the founder of No Days Off, a podcast that recently hit 500 episodes, and he’s helped build some of the biggest real estate businesses in the country.

But here’s the thing: Brian doesn’t just talk about success. He’s obsessed with time, how we measure it, how we manage it, and most importantly, how we stop wasting it. And his philosophy might just change the way you approach your business, your clients, and your life here in the Treasure Valley.

Why Time Matters More Than You Think

Here in Boise and across the Treasure Valley, life feels a little different. People move here for the mountains, the space, and the chance to slow down. But slowing down doesn’t mean standing still. For professionals in real estate, business, or any industry where relationships matter, time is the ultimate currency.

Brian puts it simply: once you realize how little time you actually have left, you stop treating it like it’s unlimited. He calls this time math, and it’s a powerful exercise that flips your perspective. Instead of thinking, “I’ve got years to make this work,” you start asking: “How many more summers do I get with my kids? How many more homes can I help clients buy before I retire? How many more chances do I have to build the life I want?”

That urgency isn’t meant to create panic. It’s meant to create focus. And focus, according to Brian, is where the real breakthroughs happen.

The Phrases That Flip Conversations

If you’re in real estate or really any client-facing business you know that words matter. One wrong turn in a conversation and you can lose trust, a deal, or even a long-term relationship. Brian has built his career around knowing exactly what to say when it matters most.

In the episode, he shares some of his go-to phrases that instantly reframe objections. These aren’t gimmicks or sales tricks. They’re practical, people-first language shifts that help both sides get clarity and move forward.

For Treasure Valley agents, where competition is heating up and inventory remains tight, mastering these kinds of conversations can be the difference between a lost lead and a lifelong client.

Habits That Top Producers Actually Use

We’ve all seen those Instagram quotes about “grinding” and “hustling.” But let’s be honest most of them are fluff. Brian cuts through the noise by sharing the daily habits that top producers actually use.

Some of these are surprisingly simple, but their power comes from consistency. For example:

• Blocking time for focused prospecting every single day.

• Writing down the three most important outcomes before touching email.

• Ending each day with a quick reflection on wins, misses, and lessons learned.

These aren’t glamorous, but they’re the backbone of success in real estate and beyond. And in a growing market like Boise where demand is high but competition is higher systems and habits are what keep you ahead.

Why This Hits Home in the Treasure Valley

If you’ve lived here long enough, you know the Treasure Valley is changing. More people are moving in, home prices have shifted dramatically, and opportunities for growth are everywhere. But with that growth comes one undeniable truth: those who know how to manage their time and conversations are the ones who thrive.

Brian’s insights go beyond just building a business. They’re about building a life where time is your ally, not your enemy. And that message resonates in a community like ours where families want balance, entrepreneurs want impact, and everyone is looking for ways to make their days count.

How to Apply Brian’s Blueprint

Listening to this episode isn’t just inspiration, it's a roadmap. Here’s how you can start applying it right now:

1. Do the time math. Write down how many years, seasons, or milestones you realistically have left. Then make decisions like they matter because they do.
   
   

2. Upgrade your conversations. Pay attention to the words you use. Are they helping people move forward, or keeping them stuck?
   
   

3. Audit your habits. Look at what you do daily. Do your actions line up with the future you want? If not, it’s time to shift.
   
   

Don’t Miss This Episode

Brian Gubernick has built businesses, coached top performers, and created a community of thousands through his No Days Off movement. Now he’s bringing his lessons straight to the Treasure Valley through the REGN Podcast.

This isn’t just another interview, it's a chance to reset how you think about time, success, and what it means to live intentionally.

So here’s the question: if time is running out, how are you going to use yours?

Catch the full episode on the REGN Podcast. And for more local insights, real estate updates, and conversations with top minds in the industry, follow @reg.network today.