Why Time is the Real Currency and You're Probably Wasting It
Sep 11, 2025
If you knew how many days you had left with your kids, would you live differently?
That’s the question Brian Gubernick dropped on us, and it hit hard.
On this episode, we dove deep into how the math of life can completely reshape your clarity, purpose, and even your business. Brian walked us through how he discovered that 70% of the time he’ll spend with his daughter is already gone and how that sobering realization drove him to create rituals, set priorities, and show up more intentionally in every area of life.
He also shared how this ties directly into business: if you want freedom from chaos, you have to engineer it. That means optimizing your work, saying no more often, and using tools like AI to create leverage, not just busywork.
One of the most powerful ideas: time is finite, but if you’re smart, you can manufacture more of it.
From hiring his mom just to get 4,000 more days with her, to reframing what it means to be wealthy, Brian offers a masterclass in designing a business that serves your life, not the other way around.