According to Realtor.com, delistings surged 47%. The media blames “market uncertainty”—but let’s get real. The deeper problem? Agents who lack the skill to educate and guide sellers in this new market reality.

Here’s the brutal truth: most agents are still pricing homes based on sold comps. But when inventory is rising, pricing needs to be based on actives. You’re not competing with what sold—you’re competing with what’s still sitting.

Brent nailed it: “Your job is to ask the seller, ‘Do you want to be one of the three that sell or one of the seven that don’t?’”

Stop blaming sellers for being unreasonable. Start owning your ability (or inability) to lead them with data and confidence. Master pricing, or lose listings.