When it comes to success in any field, particularly real estate, there’s one undeniable truth: the stories we tell ourselves shape our future. Whether you’re navigating tough conversations, battling self-doubt, or pushing through fear, your mindset can either propel you forward or hold you back.

Let’s break this down with a real-life example. Imagine making a cold call to a lead who immediately shuts you down. It’s easy to tell yourself a story: “They think I’m terrible at this,” or “They’re just not interested.” But what if you chose a different narrative? What if you saw it as an opportunity to learn, adapt, and grow?

The Stories We Tell Ourselves

The power of story goes beyond just processing interactions—it determines how we react and what actions we take next. Here’s a simple analogy: you’re driving, and someone cuts you off. Instantly, your mind creates a story. Maybe you think, “What a terrible driver!” or, “They’re so inconsiderate.” But could the story be something different? Perhaps they’re rushing to the hospital with a sick child.

Which story is true? You’ll likely never know. The truth is, in many situations, the story we tell ourselves is just that—a story. And the beauty of it is, you get to choose the narrative. Choosing wisely can drastically impact your mindset and, ultimately, your future.

Turning Fear Into Fuel

Success doesn’t come without fear. Whether it’s fear of failure, rejection, or simply stepping out of your comfort zone, it’s part of the journey. The key is learning to push through. As the transcript illustrates, facing fear head-on—whether through picking up the phone, hosting open houses, or meeting new clients—leads to growth.

It’s not about being perfect. In fact, most of us start out as far from perfect as possible. The secret lies in taking massive action, even if you’re not great at it yet. Think of it like going to the gym: even if your form isn’t perfect, consistent effort will still yield results.

Consistency Over Talent

One of the most surprising truths about success is that it often comes down to volume of effort rather than raw talent. You’ve probably seen it: an agent who’s wildly successful despite not being particularly polished or charismatic. It’s not magic—it’s the result of showing up, doing the work, and consistently taking action.

There’s a hard truth here: being great at what you do isn’t enough if you’re not putting yourself out there. You might be the kindest, most trustworthy person in the room, but if you’re not making calls, talking to people, and creating opportunities, success will elude you.

Building a Bigger Vision

At some point, individual success evolves into something greater: building a team or a business. This shift requires a fundamental mindset change. It’s no longer about you—it’s about serving others. Whether you’re serving clients or empowering your team, adopting a posture of service leads to exponential growth.

As Zig Ziglar famously said, “If you help enough people get what they want, you’ll never have to worry about what you want.” This principle becomes a cornerstone of success when applied consistently. It challenges you to wake up each day asking:

• How can I serve my clients better?
• How can I support my team in reaching their goals?
• What skills, tools, or mindsets do I need to develop to serve others effectively?

Choosing Growth

Success isn’t about having all the answers—it’s about being willing to grow, learn, and adapt. Whether it’s adopting a better story, taking consistent action, or shifting your focus to serving others, the path to success is one of continuous improvement.

So, the next time you find yourself stuck or doubting your abilities, ask yourself:

• What story am I telling myself right now?
• Is it helping or hindering my progress?
• What actions can I take today to move closer to my goals?

The answers to those questions just might change your story—and your future.

Click here to hear Chase Craig and Reed Moore discuss more about this topic.