In today’s market, the difference between thriving and surviving comes down to one word: resilience. Every morning you wake up in real estate, you’re unemployed. Your future paycheck depends on what you do next. And right now, too many agents are showing up without the mindset or the skill set to win.

At REGEN, we talk about the RISE framework: Resilience, Initiative, Systems, and Excellence. But resilience is the engine. Without it, you won’t make the calls, show up to appointments, or face the rejection needed to succeed.

Here’s the truth: the hot market of 2018–2021 covered up a lot of lazy habits. Agents didn’t need skills—homes sold themselves. But now? The market’s shifted. Half the listings are being pulled because agents don’t know how to educate their clients, price correctly, or handle objections.

This isn’t a tough market. It’s a lazy one. The ones winning are investing in their skillset, showing up consistently, and leveraging tools like AI to enhance their follow-up and conversion.

Lead gen is your money printer. Stop turning it off.

Want to rise above the 90% of agents who wash out? Focus on skill, mindset, and consistency. And if you need help, we’re building a group coaching experience for agents who are ready to dominate—regardless of the market.