THE BLOG

Why Your Sales Calls Aren't Converting (and How to Fix It)

Nov 03, 2024

 Are you grinding through call after call, month after month, but not seeing the results you expected? If this sounds like you, you’re not alone. Many agents hit this wall, and it can be incredibly frustrating. The issue often isn’t the number of calls but rather a deeper look at how you’re approaching them. Let’s dive into the three core levers you have control over: Mindset, Skill Set, and Effort – and see why your results start from within.

1. Mindset: Your Energy Speaks Before You Do

Think about the energy you bring to each call. Whether you realize it or not, your mindset is being transmitted through the phone. Ever had that feeling when you answer a call and immediately sense the person’s mood, whether they're upbeat, distracted, or even doubtful? Your prospects feel that, too. If you’re carrying frustration or doubt, it’s likely coming across in your voice, tone, and energy.

Mindset Check: Before each call, take a moment to assess your state of mind. Are you approaching this with confidence and positivity, or are you dragging in stress from the last call? Remember, confidence isn’t just a feeling; it’s a habit you can build. Start each call as if it’s a new opportunity – because it is. The right mindset can energize your tone, making you sound engaged and trustworthy, and that can be a game-changer in sales.

2. Skill Set: Building Confidence and Competence Over Time

While skill comes with practice, it starts with having a clear and constructive mindset. A positive mindset is what allows you to learn and improve, and when your mindset is sharp, it enhances your communication skills naturally. Every call is an opportunity to refine your pitch, address objections, and engage your audience more effectively.

Skill Set Tip: Take note of the things that are or aren’t working. Are there parts of your conversation that consistently create rapport? Are there points where you lose engagement? Recording and listening to your calls or asking for feedback can be invaluable. Remember, skill is a journey, but it requires a growth mindset to keep improving.

3. Effort: Consistency Over Time Beats Counting Days

Here’s the kicker – it’s not about the number of months you’ve been putting in the effort but about the quality and consistency of each call. Often, agents get caught up in the number of days or months they’ve been at it, but the truth is, the focus should be on the number and quality of attempts. Each call, each attempt, and each day is another step toward mastery.

Effort Strategy: Shift the focus from the timeframe to your approach. Instead of looking at three months or six months, look at each day and make each call count. Show up consistently, and keep pushing yourself to be fully present and invested in each conversation. Your dedication and effort are what build momentum.

Success Starts From Within: Shift Your Inner Conversations

One of the most powerful aspects of mindset is the way you talk to yourself. If your internal dialogue is full of doubt, frustration, or self-criticism, it’s likely affecting your performance more than you think. On the other hand, if you approach each day with confidence and optimism, your energy will reflect that, and so will your results.

So, take a step back and evaluate the conversations you’re having with yourself. Are they lifting you up, or are they holding you back? Often, it’s these small mindset shifts that create big breakthroughs.

Final Takeaway

In the world of sales, progress is rarely linear. There are ups, downs, and plenty of moments where it feels like your hard work isn’t paying off. But with the right focus on mindset, skill set, and consistent effort, you’ll start to see a shift.

Remember: your thoughts shape your feelings, and your feelings shape your results. Approach each call with a fresh perspective, a confident mindset, and a relentless dedication to growth. When you master your inner game, the outer results will follow.

 

Click here to watch a video further discussing this topic.