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Why “Unpolished” Content Is Winning in Real Estate (and What Idaho Agents Need to Know) Feb 02, 2026

If you’ve been scrolling social media lately, you may have noticed a big change: people aren’t stopping to watch perfectly polished ads anymore. Instead, they’re drawn to real, unfiltered, human conte...

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How Personality Sellers Are Changing Real Estate: Lessons for Idaho Agents and Homebuyers Jan 29, 2026

If you’ve been scrolling social media lately, you may have noticed a huge shift: brands are increasingly relying on creators, influencers, and “personality sellers” instead of traditional sales teams....

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When to Quit a Call & When to Pivot: Smarter Sales Strategies for Idaho Agents Jan 28, 2026

If you’ve ever spent hours on the phone chasing leads only to realize they weren’t serious buyers, you know the frustration of wasted effort. A new research paper from Cornell University, Learning Whe...

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AI-Salesman: How Large Language Models Are Transforming Sales and What Idaho Agents Can Learn Jan 27, 2026

If you’re a real estate agent in Idaho, you already know that selling isn’t just about showing houses. It’s about strategic conversations, building trust, and knowing when to push forward and when to ...

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Learning When to Quit: How AI is Changing Sales Strategies and What It Means for Idaho Real Estate Agents Jan 26, 2026

If you’ve ever spent hours on the phone chasing leads only to hit dead ends, you know the frustration of wasted time. A recent research paper from Cornell University, titled Learning When to Quit in S...

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Why Switching Brokerages Won’t Save Your Real Estate Business Jan 12, 2026

There’s a hard truth every agent eventually has to face:

If you’re not succeeding in real estate, changing brokerages probably isn’t the answer.

Environment matters, but it’s not the deciding factor...

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The #1 Pre-Appointment Strategy Top Agents Use Dec 09, 2025

If you’ve ever wondered why some clients go cold between the time you set an appointment and the moment you show up, you’re not alone.
Most agents think they lose business at the appointment…
But top ag...

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Rates Aren’t the Real Objection, Weak Questions Are Dec 02, 2025

Every agent has heard it:
“People aren’t buying because rates are too high.”
But here’s the truth: life doesn’t pause because rates tick up.

People still:

  • Get married
  • Have kids
  • Get divorced
  • Relo...
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You Don’t Need Motivation, You Need Momentum Nov 11, 2025

Every agent hits that wall.
The listings slow down, the calls feel harder, and suddenly the energy that used to drive your business just… stalls.

You don’t need another pep talk.
You need Momentum.

...
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Compass Bought Anywhere: Here’s What It Means for Agents Nov 10, 2025

 If you’ve been paying attention to the news in real estate tech, you know Compass just made a big move by acquiring Anywhere. This isn’t just another corporate merger; it has the potential to reshape...

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New Construction Is Outselling Resale. Here’s How You Win Nov 09, 2025

 If you’ve been watching the market lately, one trend is impossible to ignore: new construction homes are moving faster than resale properties. Builders are sweetening the deal with attractive pricing...

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4 Coaching Questions That Kill Limiting Beliefs Fast Nov 08, 2025

 If you’ve ever felt stuck in your business or even in life you know how powerful your beliefs can be. The problem is, not all beliefs are helpful. Some quietly hold you back, limit your potential, an...

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